Unknown Speaker  0:01  
Welcome to BizTok, where we talk to entrepreneurs, business owners and brands who are using TikTok for business. And together, we bring you the top tips, insights and secrets to skyrocket your TikTok account. So buckle up and get ready to become the next BizToker, here's your host, Kyle Kaplanis.

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Kyle Kaplanis  0:24  
Hey, everyone, welcome to BizTok. It is your host, Kyle Kaplanis. I have a really awesome guest. His name is Brendan Gahan. He's a partner and Chief Social Officer at independent creative agency, Mekanism, who is leading the agency social division. Brendan, welcome to BizTok.

 

Brendan Gahan  0:44  
Thanks for having me pumped to be here.

 

Kyle Kaplanis  0:46  
Not only are you the Chief Social Officer over there at Mekanism, but you're crushing it over on TikTok.

 

Brendan Gahan  0:54  
I am trying, I feel like trying to keep up with the kids, you know. So doing Yeah, but

 

Kyle Kaplanis  0:59  
you're doing a really good job. I mean, your engagement and everything is just it just killer over there. And you're one of my favorite accounts for sure. Bringing in tons of awesome content for people to learn from. What's your story there? How'd you get started on TikTok?

 

Brendan Gahan  1:15  
It's interesting. It wasn't necessarily like one thing. We did some really early TikTok campaigns like some TikTok branded hashtag challenges with influencers. So I saw firsthand sort of the, the scale and the level of engagement. And it was mind blowing. On top of that my fiance, who has a YouTube channel started dabbling in it. And she was like racking up hundreds of 1000s of views, you know, just with just her first few TikTok's, and then getting 1000s of followers. And so I was kind of kicking those two things around my head for a long time. I feel like working in this space, you have so many ideas, and so many thoughts that never really see the light of day and I felt like I needed like a creative outlet. And I'm generally a little bit camera shy, but I was like I just got to get over it. And so kind of just dove in headfirst. And but it's been fun.

 

Kyle Kaplanis  2:05  
I love that you kind of mentioned that, that you know, you're a little camera shy because I think traditionally we think of TikTok of being these young teens and kids and stuff. And so when other people are older demographics are coming there, maybe they have no experience of social media, they're like, it's really daunting to them about all I have to get in front of the camera. But the cool thing is, as you know, as social media has evolved in change, tick tock is so authentic. So I feel like this is the greatest platform to drive for the first time. There's less judgement that you get to just show up and be yourself and just have fun with it. Where Instagram in the past, people were a little bit scared, like, Oh, I have to live this perfect life kind of kind of look or with YouTube. It's like, Oh, I have to have high quality high studio, you know, to get seen, but on Tick tock, he gets to just show up and be you.

 

Brendan Gahan  2:52  
I completely agree. There's not this sense of like you said Instagram like, you know, FOMO and I've got to look amazing and all these things. It's it's much more about like the substance like what do you want to say? Or what do you want to show and less about? Look at how dope I look.

 

Kyle Kaplanis  3:09  
TikTok's been changing the wave of so many things, even in the industry. I mean, your your background is with social media. Did it catch your attention pretty fast.

 

Brendan Gahan  3:19  
Yeah, yeah, actually, TikTok was on my radar knew about Musical.ly, I think we pitched it one or two times didn't do any brand activations. But after the acquisition, we instantly started having meetings with them. Like when when there was literally two employees, I think in the US, like, I'm pretty sure New York office was first, which is crazy. Like, you know, we have the two Bytedance employees. Yeah, in the US in our office, and I just thought it was I thought it was dope. You know, I was like, this seems like it's got potential. You know, I knew a little bit about finance and success in China. You know, in general, I kind of like whenever I read about something that's a little bit different. I'll usually try and like reach out. So like, I had talked to the guys at Triller, we did actually an activation Triller like all those sort of like new emerging things. I'm usually pretty curious about.

 

Kyle Kaplanis  4:09  
You know, we talked a little bit prior to this episode, but my background isn't even in social media. But it really caught my attention with you know, my daughter and her success that she was able to just be a normal teen and just blow up on the app, which is just crazy. mind boggling. So I just dove in with her and just learning everything about it. And realizing that even though it's two years old now it's still ground floor is just getting crazy where recently we did a piece on it as well, about Walmart and the e-commerce live feature that they just did was insane. That is just something so cool and fresh. That's coming in. It's going to change the game. I mean, yeah, yeah. What are your thoughts on that?

 

Brendan Gahan  4:50  
I completely agree. I think the the Walmart livestream event, it's like a big stamp of approval for that sort of thing. form of e-commerce or social commerce, whatever you want to call it. I've been really fascinated about that space for a while, like in China, for example. It's like 136 billion in sales via live streams right now. And like some of these big live streamers are getting like 40 million viewers at a time. And it's like, it's so awesome. Yeah, it's like it. There's so much excitement right now. And I feel like for a couple years, a lot of social was sort of stagnant. And I really love that like TikTok's, coming in, like shaking things up.

 

Kyle Kaplanis  5:34  
Definitely, it's put the piece of humanizing things together. Because before, there's always e commerce, and it's talking about the product and the storefront, and not really the people, but like the product, product, product product, but you can connect to a product in a way because it makes you feel something as a human. But by bringing the human element to it to bring both is just what's key. And that's what I think influencer marketing is so huge, is because it brings that trust of a person to that product. And that's why we're seeing such big success. And brands are starting to realize, Oh, we got to figure things out here. So that's why influencer marketing is just like, skyrocketing. 

 

Brendan Gahan  6:14  
100% Yes, it's funny, a friend of mine and I were talking about this, we every few months, we'll catch up and sort of debate what's going on in the space. And she was like, she got this line, I guess from a podcast that Hank Green was on. But it's advertising as a wet noodle. It's not the best way to like, funnel people to like your product. Whereas like influencers, they build a community and then that community will follow them anywhere.

 

Kyle Kaplanis  6:39  
Literally, my daughter gets to see like the behind the scenes kind of look on what she gets to promote and just kind of see what actually happens, which is really cool. But it's so true. Anything she has even in her videos, people are asking questions, and then people love comments like, Hey, I bought this because of you. And I love it because of you and have even changed brand products like she did this meet and greet before COVID. Literally 2000 people showed up and it was just one her and some creators put together there was a couple local creators they put together. They thought maybe 50 people would show up, they promoted on TikTok with one video said, Hey, we're going to the local mall. We're going to be there from this time to this time I went to because I just wanted to see for myself, like, what was the turnout? And she's like, oh, we're probably gonna get 50 people and I was like, Okay, well, that's still pretty cool. The amount of people the queue was just like, wrapped around the frickin mall. We didn't even let them all know because we thought it would just give me a small like little came out. The security came, they ended up having to kind of kick them out in a way because it was just so disruptive. Yeah, but I told the guys I was like, I'm so sorry. We had no idea. This, but what I was going back to with the brands is Jayde is known for her Vans. She wears Vans, every video like that's her only shoe basically she wears right. And her fans know this. So there were several I mean, I'm talking maybe even 50 plus of people with Vans bags that they just purchased than prior to meeting where they didn't want to not have Vans on without meeting her.

 

Brendan Gahan  8:13  
That's dope!,

 

Kyle Kaplanis  8:14  
Yeah, and I wish I filmed like all the conversations like the whole time I wish I almost had a camera set up to hear the conversations of capturing that. But it was just crazy to hear that and realizing that these kids literally just spent like 80 bucks just to buy a pair of shoes just to meet her. But yeah,

 

Brendan Gahan  8:33  
I mean, it makes sense. Like it's like these people are like in your living room that you're in their living room like day in and day out. You know more about them. I mean, oftentimes then you're you know, IRL friends.

 

Kyle Kaplanis  8:48  

You might connect with them more than them too.

Yeah, yeah. Yeah. And one thing like I kind of like get a little bit riled up about is like, yeah, TikTok is new and TikTok influencers are new, but like I work in influencer marketing on the ad agency side and the social side, but for years, it's like pulling teeth to get brands to sort of buy into it and like it's not new. Like I remember like 10 years ago, we did something similar but with Crocs and host a meet and greet kids just like I think we tweeted out like a couple hours in advance and like, hundreds kids  mobbed this store and like we were not prepared for it. I don't know like I wish brands really kind of embraced it more, more than they do.

 It still blows my mind that there's so much convincing to be done there when it's like are you kidding? I mean, we've been kind of doing influencer marketing our whole life like maybe not call it influencer, but the whole referral program by word of mouth, right? That's the exact what it is, is. If a friend is like, Hey, I saw this movie, you should go see it. You're almost going to listen to it more than the trailer because you see the trailer and Oh, it looks pretty good. But your friend or your friend can say that was rubbish. You know, that was a horrible movie, and you're not going to go see it now. Even the trailer looks dope. Right? So does the same thing because you trust that person. Why aren't you understanding that? And the reason why, as well as there's so much change with traditional, like celebrities, and with influencers, people are relating more to an influencer, because they're showing them who they are. They're not just this fictional character, played on TV before we were really excited about actor or actress, you know, like, because we connected with their character, but we really didn't know much about who they were, where his influences are. We're learning about them. Like they're in their home, we hear their struggles, they share everything, like the drama, The the sadness, they, and you just relate to them as a human. So when you really want to meet that person, because you're really meeting them versus just like the actor who plays that cool character you loved

 

Brendan Gahan  10:56  
100% Yeah, I mean, it makes sense it like also like there's like all these other layers, like influencers break down the fourth walls, they're like, looking at you through the cameras, every like aspect of it feels much more real. And so it's much easier than like a movie where it's like, it's jump cuts, it's all staged, and then you're jumping from scene to scene, like influencers, you're just sitting there talking to the camera. And so it feels like you're hanging out. 

 

Kyle Kaplanis  11:22  
And I mean, the live features as well is just changing it as well that, you know, all the influencers are going on and being live is a huge difference as well as because they're giving back to their communities. They're having chats with them. They're answering their questions there, but I actually made a post today about Rosie O'Donnell who is on TikTok now, and I think she's doing such a frickin awesome job by duetting her fans and followers. And that, to me is how traditional celebrities who are dominating on the platform are doing that. Like even the Rock recently just did a video where showing how he gave back to a fan. Those that

 

Brendan Gahan  11:59  
I saw that one! Yeah, really. It took me I was like, I feel like I remember that. Yeah, that was dope.

 

Kyle Kaplanis  12:05  
Yeah, see, and that's like what people want to see before they might have thought that they wanted to see these highest studio quality videos of them doing things and that people are like, no, that's late. Like, we can see that in the movies or TV, I want to say who you are. And giving back to their fans is just huge. And that's going to, you know, just drives so much more respect and people to come to them and want to learn more about who that person is. And even using the the app in the traditional way of like using their actual phone, and sharing just fun videos. That's the key element to some of these creators, like Will Smith, I love Will Smith, but some of his videos are just so high like production that I'm just like, that's not relatable to the app. And so

 

Brendan Gahan  12:46  
it's interesting, I think with celebrities in in the creators, with the Rock for example, it's like you found out about the Rock because of wrestling or his movies. But then like, that's just the entry point. But he's done a great job sharing his personality. And that's why you stick around I think with influencers, it's kind of the same thing, like you might like a creator because they're dancer, but then you become a fan because they share their personality in that that creates that like stickiness that is so unique to anyone that builds an audience online.

 

Kyle Kaplanis  13:18  
Like I said, it's all about being human and relatable. And that's where you'll remember somebody forever, because they made an impact to you personally. And that's when you'll be a huge friend. I mean, there's some craters on the app that I just love so much because of their, exactly their personality. And I've gotten to know them. And I'm just like a lifelong fan. We have even built some of them to become friends now, which is really cool. Gen Z, especially these influencers or their celebrities, which is really cool is that they are real people and you get to know that so you actually have an opportunity to maybe reach out and get a reply, and maybe even be able to build a friendship. I know Jayde, one of her best friends is actually was a fan on the app, he was just consistent with his comments and I get garden notice. And then he was like, Hey, we should play games. Sometimes she does a lot of gaming, and they played and they like got on and now they're like really good friends. So it's it's just really cool that you even have a chance to maybe even be able to connect with them and have a conversation which is so cool. And it's easier than people think. ,

 

Brendan Gahan  14:20  
yeah, it's it's awesome. I mean, the accessibility is unparalleled. Like Yeah, you're not gonna like hang out with a celebrity but like, you know, you could do a live stream with your favorite Influencer.

 

Kyle Kaplanis  14:33  

Tons of them are doing like zoom like let's hang out on zoom. I think that's cool because their their content is driven by their followers what they they want to see you know, they're like we vote to see this or we love this content. So they continue to make content for them. That's that's just their whole driving force, which is so cool. And I mean like going back to how brands we have to convince them it's just crazy but then you did a live and I jumped in on your live we were talking about Mr. Beast. He's a frickin prime example of How influencer marketing works. I mean, with his burger, I just recently watched his YouTube video. It was insane. Like the cars were just, like 1000 car lane

 

Brendan Gahan  15:08  
Like 20 miles or something. Like insane.

 

Kyle Kaplanis  15:12  
Yeah, I mean, I've never seen something like that for a movie premiere, you know, for somebody just to have a burger that just shows how wild it really is and and how much people wanted to connect and be able to be a part of that,

 

Brendan Gahan  15:28  
Influencers, It's like the scalable friendships and then what's interesting is like, when someone like Mr. Beast does that where they are watching Mr. Beast's burgers, it's interesting, because he's not only like selling a product, but he's also sort of pouring gasoline on this fandom. his fans are like, yeah, I want a piece of Mr. Beast, you know, like, and this is, it's like, they're happy to do it versus like, this is just a burger. It's like the to sort of build off each other. It creates like a, you get like a twofer. One sort of scenario where it's like, you're getting paid, get your audience to, like evangelize for you, which is wild. 

 

Kyle Kaplanis  16:10  
It's pure genius. I mean, even merch, right? brands, like let's say you you're wearing a Nike shirt, but somebody's like, man, I'd rather buy my favorite creators merch and wear that hoodie, because I'm going to support that person. So it's just crazy that that just shows how brands really do need to kind of have that human connection or these other creators that do what like, take all your customers, they'll take like your consumers.

 

Brendan Gahan  16:35  
Yeah. 100%. And I think I think what's interesting is like how brands haven't sort of recognized like their own best practices and apply them to influencer marketing, like you think about Nike, like it was like Nike and Jordan like, like it was it's this very deep partnership. And now so many brands, they want to just do sort of like, Oh, yeah, we'll pay to do one post. Nike would never paid Jordan did wear shoes in one game like that. When do you know that? Yeah. You know, people would notice for a day or two, maybe get a quick bump in sales. But like, what if they let themselves open? So that like, you know, next week, he's wearing Adidas next week? 

 

Kyle Kaplanis  17:13  
Right?  Exactly.

 

Brendan Gahan  17:15  
It Like It doesn't make sense. And I don't think so I don't understand why they don't apply the same principles to today. I mean, granted, some, some brands are getting better about it. And that's my rant.

 

Kyle Kaplanis  17:25  
A really good point. And when you see Jordan, do you think of Nike, like both simultaneously, which is huge. Now, that whole product and they're that brand is still huge, because of him? Kids even today are like, I want to be just like Mike and I think that that's so true. All these companies are doing like a one off thing for their product. But then, you know, after a month, they just get to something else. And consumers are like, oh, now what, what's this influencer doing now? I'm going to go back, I'm going to try that now. Because they like that. And they're not connected with that original one. So it's true, like a brand. Ambassador ships is what they really should look for. And somebody who's a huge fan of that product. Like let's say somebody loves Doritos. That's their favorite chip ever. They should be like a Doritos brand ambassador beyond the chips and and they just like support them throughout the year. And they're trying out different flavors. And, and that's Yeah, that's key. So then when people think of that creator, they think of that brand.

 

Brendan Gahan  18:17  
Yeah, absolutely. Yeah. I don't understand why, why it's not happening. I think it's changing though.

 

Kyle Kaplanis  18:23  
I think totally, I do too. I think 2021 is gonna be a whole a whole new game. COVID almost helped people rethink their mindset, because it's just, it's gone. So much more digital now that we're all stuck at home. And it's not all this stuff. So people had to realize, wow, the digital game is huge. And where are people watching? They're watching these influences. That's where the people are, how do we get involved so I really do think there's gonna be some massive changes and we're gonna just keep continuingly reading these awesome stories of influencer marketing, making these I mean, with a Walmart and e-commerce. I mean, Michael Lee hosted that. And then they did a smart job with that, too, by bringing these creators and making them the face versus just people you have no idea how Walmart could have used their own people or people who they thought were cool.

 

Brendan Gahan  19:10  
They made it native to the platform like they, you can almost picture them, like going off and hiring celebrities, and they probably would have done that two years ago. But it's awesome that they recognize that this is the ecosystem we're in, we're gonna invest in,

 

Kyle Kaplanis  19:24  
Let's go back to TikTok and your thoughts on strategies of what do you think has been working for you?

 

Brendan Gahan  19:31  
That's a good question. I kind of went into it with my eyes wide open. I was like, this is something new to me, it's gonna suck for a while and like, that's okay. That's part of the process. And so really, from from the mental aspect, sort of like recognizing that to build an audience. It's not like a straightforward process, like you're not gonna come out of the gates, and you're going to be fully formed. It's an evolution so it kind of gave me permission to Like not, like overthink things too much, and just like make small changes, oh, this doesn't work that doesn't work, oh, I'll improve here approve improve there. I think that is probably the single biggest factor. But then they're like little things like I sort of in terms of structuring my TikTok's. I learned that like, opening with, like, you know, something that's provocative that will catch people's attention and a question using hyperbolic language. And leveraging borrowed interests, like what is something people are interested in to sort of use as an entry point to then tell their story, like my first TikTok's, like, you know, like, I'll talk about like, social media strategy, or marketing psychology, my first tiktoks for me just like explaining them versus like, now, I'll try and find something that's like an example of it. Everybody knows. And I'll open with that. And like, it's so obvious when you sort of say it, but it's like, you have to kind of work your way to that, from a production standpoint, sort of the other unlocks where I started filming in another room that isn't so echoey, and started using the ring light and getting lights in the background. And just like, it's not like, beautiful production, it's basic makes a world of difference. It's not dark and shadowy. It's not Yeah, makes it easier. For sure.

 

Kyle Kaplanis  21:21  
I was actually gonna say cuz you know, you don't need any studio, for sure. You don't need to be high production. But lighting, and sound are really key elements. Like if it sounds good, and the lighting is bright, and you can visually see somebody that will catch somebody's attention. There's so many people who they asked me like, Hey, we go through my account and just give me some feedback. And one of the top things I always see is like, man, your lighting is really dark, like, is really dingy. And that makes me I don't even want to watch this just to give you feedback. It's just like, skip,

 

Brendan Gahan  21:51  
A ring light is, what 50 bucks or something it's like, or just shoot by a window in the daytime. Yeah, it doesn't need to be anything too complex.

 

Kyle Kaplanis  22:02  
Yeah, exactly. I always I agree, when light is a really good investment. Just anything that can create light is it is true. And so many people, I think, Miss that they're like trying to figure out these other strategies, and maybe they're their stories, great. But yeah, true, could be just your lighting. And then once you change that, that might change your whole game.

 

Brendan Gahan  22:20  
100% initially, when I figured that aspect out, I went back and like redid a bunch of my earlier TikTok's. And like, they did so much better. And I'll do that from time to time, I'll just, like, revisit something good. I could have like, made this a little bit nicer. And, you know, it's wild how these little things really add up?

 

Kyle Kaplanis  22:40  
Yeah, and that's what I love about exactly, you can just re create some of your videos you can or even if it was really good, a month later, you could even reshare it. I mean, it's just dope, that people are not too focused on that. They're just they love to hear the information, and that you're allowed to just go revisit that, you know, in the past, you might have been like, already did a series on this whole thing. I can't revisit it and be just like, No, you can and yeah, like a little few tweaks as you learn my TikTok channel, BizToker,  I wanted to start this one from the fresh perspective. So I could give feedback and honest feedback on like my growth, and I'm going to share my insights with people and just showing the reality of what it's like to build. And when, maybe one day, I'll have a video pop off or grow. And just showing that reality. But I'm still learning to because this is a whole new perspective of the way I'm putting up videos. And I'm still learning too. But I love that and I think a lot of people are scared because they're like don't know their exact focus. But the cool thing is with TikTok, I don't think really anybody did when they first started, they have no idea. Use this time to to learn. And the thing is you're gonna get people give you feedback, like, Oh, I love this. And you're like, oh, okay, maybe I'll do some more on that

 

Brendan Gahan  23:51  
I have a very general idea what I wanted to talk about. And I mean, I still talk about like a number of different topics, but they're all sort of like grounded in like influencer marketing, social media advertising, you just can't expect that, like the thing you put out your very first TikTok or really, for any platform is, is going to be this fully formed, kind of piece of content. You don't know how an audience is going to react. And so you might want to talk about something but you need to refine what that looks like. So it resonates with the community. I think the borrowed interests thing is is really important for me, for example, like I you know, I talk about advertising and social media strategy and influencer marketing. There's a lot of different ways I could do it. I could just come out of the gates and start explaining some of these things. But if instead I say, like, how did David Dobrik do blank? Okay, like 90% of the people on TikTok are going to know David Dobrik. So, they're interested, you pose a question. It builds intrigue, and then you sort of deliver on that value. And then that, you know, answer that question. And you can do it in a way that gets to the point you want to get across, you're incorporating that storytelling element, which really just makes a world of difference. Because you know, people are scrolling through Facebook and Instagram, it's like 500 feet of content a day on TikTok, I would imagine it's more than that. So you need to give people a reason to pause, you know, create something from stopping. So what do they care about? start there. That's a good entry point.

 

Kyle Kaplanis  25:32  
That's a really good point. For sure. I think some people are even afraid to, to do things like that. They think, Oh, am I am I copying something from somebody else. And I think that's the whole key is, for anybody who's really grown, they've done something just like that they've taken little pieces in here and made it their own. And regardless of if it's very similar to something, somebody else that's not you that saying, you know, you have a different voice than somebody else, and somebody's gonna resonate with you more. So it's really key. What videos are found on your for you page?

 

Brendan Gahan  26:03  
It's all cute puppies and stuff and farm animals. This point like is like beavers and otters. And like pet raccoons and like, all that stuff is like, I just sit there and my crack up half the time.

 

Kyle Kaplanis  26:18  
I hear you, because I have to TikTok channel. my other channel is literally all animals. I can sit there for hours just because it makes me happy. Like you feel good. You laugh, you smile. They're just so sweet. And then oh my other one. The funny thing is I've been trying to not like so many animals because I I'm trying to consume from other people and learn it's starting to slowly creep in. Because I've accidentally liked a few of them like crap. I don't want it to like change my page.

 

Brendan Gahan  26:45  
Yeah, I should probably do a similar strategy. Cuz like, yeah, I mean, it's funny as flicking through it this morning. I was like, oh, here's this cute raccoon. It's a pet. And it's like, That's all it is. Some people have like these weird like pet marsupial's. Right? Like beavers. It's like, Where the hell do you get these things?

 

Kyle Kaplanis  27:07  
And lastly, I'd love to ask is who your favorite creators on the app?

 

Unknown Speaker  27:11  
Oh, that's a good question. I would say on the marketing side, which is probably the only other thing I really pay much attention to other than the pets is. I really like Ginger Marketer. Yeah. He's super cool. Like he and I have kind of become buddies. And then Gerardo Perez.  He's another good one. Yours. I think it's great by the way. I like yours. I think yours is like, I don't know you like straightforward. You're like, positive and upbeat. And I dig it. Oh, you know, I'll shout out one other guy, Rob Cancilla. He and I became buddies. But he does more like sort of advice on career searches and how to optimize your LinkedIn and stuff. But like, this is cool, dude.

 

Kyle Kaplanis  27:56  
That's super cool. That's super cool. You know, you mentioned LinkedIn. I'm on LinkedIn trying to tell people they could bring their business to TikTok and so many of them are like, yeah, okay, whatever dude. 

 

Brendan Gahan  28:07  
Yeah, Ginger marketer actually built up a TikTok. He's got like 150,000 and he managed to quit his job and he's just doing like coaching he's got like a small community you can kind of pay to get access to that's incredible at 150,000 followers is able to quit his full time job, right?

Just doing TikTok, that's amazing!

 

Kyle Kaplanis  28:26  
I know people with less than have just quit their jobs because of TikTok. In fact, I had a lady on my show Erica Cruz, who she was at, like just 90,000 and was able it was just quitting her job. And from one TikTok posts, believe it or not, she said something about a group coaching class that she was going to offer. And she had, like, 367 people sign up that day, and was enough to basically pay her income for the year and then was like, Okay, well, I need to just focus on this. And now she's just killing it and crushing it. So it is mad, the people that are not listening, it's fine. Because you can't please everyone and you're never gonna, they're gonna come to it when they when they're ready. But I'm just trying to educate that this still on the ground floor, the opportunities are crazy, it's gonna eventually get saturated and the algorithm will crunch down just like every other platform, and it will be really difficult. So now it's like that open open opportunity when totally

 

Brendan Gahan  29:18  
like, analogous to like YouTube 2010/2011 it's still like, early enough that you can like build an audience. And yeah, breakout. It's not it's not brand new. But that's early enough. You're not good enough to yourself to exactly.

 

Kyle Kaplanis  29:34  
I wish I would have kind of went back and started an account like I am now. When my daughter was blowing up two years ago, it would have been dope, because the views were just insane. Anything she did, like, millions of views, just anything. And I was like, Are you kidding? I wish I would have had that mindset. But I wasn't I was just focused on her. I wish I had that mindset like well, I should get in here and start teaching and educating but it's okay. It's still early days and I just want people that like If I had somebody that would coach me back then like, Hey, you should do this now. I kind of want to be that guy that's like, hey, look, it's still early enough. Let's go.

 

Brendan Gahan  30:07  
 I would definitely encourage anyone who's listening to give it a whirl and probably like, not just go and post once but plan on like, I'm gonna post like, whatever one a day for 100 days straight. I think that's like the the key to sort of like, figuring it out accountability, doing it day by day and making small changes and that and that takes time. 

So yeah, where can people follow you? Talk to me Do your shameless plug, I think that's key. Anybody on the brand side or whatever is interested it's Mekanism with the K. Me personally, you can just find me Brendan Gahan.  And I've got a blog with a newsletter. I would say that that'd probably be the My recommendation. But really, you type my name in and you'll find my LinkedIn Twitter, TikTok, and I'm active on all of them. 

 

Kyle Kaplanis  31:01  
His newsletters killer as well, you definitely want to be signed up for that. The cool thing is that you guys don't even have to go search that on your own. Just go to the description link of this podcast and you'll have all the links right there for you. So it's really easy. Just go click it, click the link that you want to see and you'd be able to go find Brendan, and definitely subscribe to his newsletter. It's dope for sure. Brendan, thank you so much for your time, and I really appreciate you being on the show. And this was fun.

Brendan Gahan  31:29  
Thanks for having me. Yeah, this is a blast.

 

Unknown Speaker  31:32  
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Transcribed by https://otter.ai